This is an excerpt from the Sound Advice monthly Newsletter.
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Archive for January, 2011
The Great Digital Divide
January 10, 2011
If you were born prior to 1975, chances are computers elude you to some extent, if not completely—unless you’ve worked in a field where computers and technology played a dominant role. Or unless you’ve made a concerted effort to expose yourself to today’s continually advancing technology, you may have fallen behind on what you need to know to advance your career as a talent.
It wasn’t that long ago that MP3s became a standard production element, or the Internet became a common utility. When they did it left scores of very skillful talent out in the cold. Suffice it to say, the industry hasn’t been the same since. Prior to that, embracing technology was never really required of talent. Your agent would call your ‘service’ and you’d show up the next day at the studio and that’d be the extent of it.
The upside of this former audition process was it afforded talent face-time with casting directors, and fewer talent were called in to audition per project.
However, times change. And while technology today may offer far more talent the opportunity to audition for the same project, the benefit is there’s at least 10 times more work to audition for than in years past.
And, as always, you’ll only manage to survive to the extent you’re willing to learn how to make yourself known and available to the work. Whether you work or not relies on if you can be reached, via text, voicemail, and email. You can make yourself known, via your web site, online casting services, Facebook, LinkedIn and electronic submissions. We now have common place advances designed to make your life easier. And they will… if you embrace them.
Exhale. You may find you enjoy this. Enter: The Jetson’s. 
